Wall Street Wizardry
  • Business
  • World News
  • Politics
  • Investing
  • Business
  • World News
  • Politics
  • Investing

Wall Street Wizardry

Investing

HITIQ Shifts to Consumer Market with VAFA Partnership

by admin March 24, 2025
March 24, 2025
HITIQ Shifts to Consumer Market with VAFA Partnership

HITIQ Limited (ASX: HIQ) (HITIQ or the Company) announces a strategic shift to focus on the consumer market, targeting amateur and community-level athletes of all ages across a variety of sports with its new HITIQ PROTEQT system. This shift to the consumer market is a natural strategic step for the Company, running in parallel with its established work in professional sports, taking its world-leading impact detection technology where it can have the greatest impact—in the amateur sporting community, and positioning HITIQ to tap into a vast, accessible market, steering the Company toward a sustainable, cash flow positive future. This direction is reinforced by a significant milestone: a three-year partnership with the Victorian Amateur Football Association (VAFA), naming HITIQ as the VAFA’s ‘Official Concussion Technology Partner.’

  • HITIQ is shifting its strategic focus to the consumer market, targeting amateur and community-level athletes.
  • This strategic shift to the consumer market complements ongoing efforts in professional sports.
  • A three-year partnership with the VAFA marks a key launchpad, driving HITIQ toward a cash flow positive future.

The consumer market, encompassing millions of amateur players globally, offers a substantial opportunity driven by increasing concussion awareness and demand for cost-effective safety solutions. Research shows community-level athletes and parents prioritize wellbeing, creating strong incentives for adopting HITIQ’s technology, which includes real-time impact detection, symptom assessment, and telehealth support. As part of this shift, HITIQ PROTEQT will be made available to VAFA clubs, monitoring head impacts in real time, flagging potential concussion risks, and guiding players through symptom assessments with telehealth access to emergency physicians and concussion specialists when needed. Players diagnosed with concussion by their preferred medical professional will follow club medical staff guidance and AFL community concussion protocols for return-to-play. Leveraging its extensive elite sports foundation, HITIQ will keep advancing its technology at this level to strengthen offerings for the community market.

HITIQ PROTEQT integrates proven elite-level technology—previously validated by partners like Monash University and Virginia Tech—into an accessible, boil-and-bite smart mouthguard. Priced for broad uptake and paired with a subscription model, HITIQ PROTEQT offers head impact monitoring, concussion management, and return-to-play guidance, and will be available to consumers this season. The VAFA partnership builds on HITIQ’s prior success with the Nexus iMG in this league, providing a proven foundation to drive adoption among amateur players and families.

Earl Eddings, Executive Chairman of HITIQ, said:

“This shift positions HITIQ where the real demand is – grassroots sport. We’ve built a scalable, consumer- focused product that meets a clear need, backed by world-class technology and partnerships. This is about delivering safety to millions while driving sustainable growth for shareholders. Partnering with the VAFA is a critical step toward bringing HITIQ PROTEQT to life. With the VAFA as our launchpad, we’re gearing up to deliver our cutting-edge technology to community sport, starting with their teams and expanding nationwide.”

VAFA CEO Jason Reddick said:

“Player safety is a primary priority for the VAFA, and concussion is one of the most serious health issues in the game. So partnering with HITIQ, who are leading the way in impact detection technology that can assist with early flagging of potential concussions, is another step forward. We’re happy to help bring this next-level tool to our VAFA community and encourage our clubs to learn more about HITIQ PROTEQT. Any tool that can help players and club medical staff quickly identify a potential concussion and begin assessment and treatment earlier is worthy of consideration.”

Stuart McDonald, Senior Research Fellow of Monash University’s Department of Neuroscience, said: ‘Research with HITIQ’s instrumented mouthguards, including our studies in the VAFA, has shown they reliably detect and quantify the forces exerted on the head during collisions. Based on our experience, players have found their previous mouthguards very comfortable, and they also show promise in identifying impacts that may carry a higher concussion risk. While these devices do not diagnose concussion, they could be used to highlight significant impacts that might otherwise have been missed, encouraging appropriate symptom monitoring and medical evaluation.’

The Company’s growth strategy includes scaling manufacturing and expanding into key markets starting with Australia. With board renewal, we have brought in sport and consumer expertise, and a refreshed leadership team with global sports tech experience will support this shift, alongside plans to build a leading concussion dataset for stakeholders. With the VAFA partnership as a springboard, this strategic shift sets HITIQ on a clear course for profitability.

Earl Eddings will be presenting the attached slides this week for a non-deal Asia roadshow.

Click here for the full ASX Release

This post appeared first on investingnews.com

previous post
Nvidia’s CEO did a Q&A with analysts. What he said and what Wall Street thinks about it.
next post
Kaiser to acquire the Henty Gold Mine, becoming a multi-asset Australian gold producer

Related Posts

Top 4 Largest Lithium Reserves by Country

March 7, 2025

RIU Explorers Conference – Presentation

February 18, 2025

WGC: Central Banks, Investors Fuel Record 2024 Gold...

February 11, 2025

Top 5 Canadian Biotech Stocks in 2025

April 23, 2025

Stardust Power Inc. Announces Pricing of $5.75 Million...

January 25, 2025

Highlights from NVIDIA’s GTC 2025 Keynote

March 22, 2025

CLEO Delivers Commercial Development Milestone

March 18, 2025

Nuvau Minerals’ 2023 Sonic Drilling Program Yields Regionally...

March 5, 2025

Stardust Power Announces Year End 2024 Financial Results

March 28, 2025

Liberty Gold to Spin Out Antimony Project, Establish...

February 17, 2025

    Join our mailing list to get access to special deals, promotions, and insider information. Your exclusive benefits await! Enjoy personalized recommendations, first dibs on sales, and members-only content that makes you feel like a true VIP. Sign up now and start saving!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Editors’ Picks

    • 1

      Financial Agreement signed releasing $2M grant

      January 23, 2025
    • 2

      US security contractor will take charge of key checkpoint in Gaza as Israeli forces withdraw

      January 25, 2025
    • 3

      Trump re-designates Iranian-backed Houthis as terrorists: ‘Threaten[s] security of American civilians’

      January 23, 2025
    • 4

      Cyclopharm Signs US Agreement with HCA Healthcare for Technegas®

      January 23, 2025
    • 5

      Netflix shares soar as company reports surging revenue, tops 300 million subscribers

      January 23, 2025
    • 6

      FDA officially authorizes Zyn nicotine pouches for sale following health review

      January 23, 2025
    • 7

      Universal’s ‘Wicked: For Good’ creates a unique marketing challenge

      January 26, 2025
    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting

    Disclaimer: wallstreetwizardry.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.


    Copyright © 2025 wallstreetwizardry.com | All Rights Reserved